{"title":"Reda Amalou","description":"\u003cp\u003e An architect trained in England, Reda Amalou displays his talents within the AW2 agency in Paris and Vietnam, the latter serving as a base for his numerous projects in Asia. Faced with public and private projects, he knows how to create unique atmospheres.\u003c\/p\u003e","products":[{"product_id":"amalgame-noir","title":"Amalgame Black","description":"\u003cp\u003eThe Amalgame rug, the result of the vision of avant-garde artist Réda Amalou, is an ode to artistic innovation. This black wool and viscose rug with hand-tufted patterns testifies to the incessant quest for new creative avenues, opening up previously unexplored horizons.\n\u003cbr\u003e Each Amalgam creation stands out as a singular piece of art, crafted by hand with rigorous precision. The refined blend of wool and viscose ensures an opulently soft feel and unrivaled durability. The variations of black create a lively artistic composition that breathes elegance and refinement into its environment.\n\u003cbr\u003e Beyond its decorative role, the Amalgame rug is positioned as a proclamation of elegance, an echo of modern art and a witness to Toulemonde Bochart's dedication to perfection and innovation.\n\u003cbr\u003e In order to maintain its appearance, frequent vacuuming of the Amalgam carpet and prompt intervention in the face of stains are essential. Professional cleaning expertise is suggested every 3 to 4 years.\n\u003cbr\u003e In conclusion, the Amalgam rug is dedicated to aficionados of art, know-how and refined design. It evokes a tale of creative impulse, enthusiasm and commitment to the art of designing excellent rugs. It fully embodies the audacity and innovative vision of Réda Amalou.\u003c\/p\u003e","brand":"Reda Amalou","offers":[{"title":"200x300","offer_id":45816744935702,"sku":"02540-2030-NOIR","price":1950.0,"currency_code":"EUR","in_stock":true},{"title":"250x350","offer_id":45816745001238,"sku":"02540-2535-NOIR","price":2850.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/0691\/3302\/files\/AMALGAME-noir.jpg?v=1692869777"},{"product_id":"fragment-noir-et-blanc","title":"Fragment ","description":"\u003cp\u003eImmerse yourself in the artistic world of Reda Amalou thanks to the black and white hand-tufted wool and viscose rug, a creation that fuses art and design. Discover this exceptional rug, named Fragment, symbolizing eternal grace and unlimited inventiveness.\n\u003cbr\u003e Reda Amalou, recognized for his creativity in screen printing, expressed his genius through this rug. Fragment is a tribute to silhouette and design, a manifestation of finesse and depth which contradicts its initial simplicity.\n\u003cbr\u003e The contrast of black and white, timeless colors, is used here with unparalleled expertise. These shades form a striking contrast that captures attention while remaining sober and distinguished.\n\u003cbr\u003e Handmade, Fragment is a rug imbued with the essence of craftsmanship. Wool and viscose merge in an ideal symbiosis, providing lush texture and notable longevity.\n\u003cbr\u003e Fragment is much more than just a rug; it is a work of art adaptable to various environments. Whether placed in a contemporary living room or a traditional library, it imparts a nuance of elegance.\n\u003cbr\u003e This black and white hand-tufted wool and viscose rug is an invitation to perceive beyond the ordinary, to discover splendor in simplicity, and to integrate art into everyday life. It is an element that communicates, that lives, and that awakens.\u003c\/p\u003e","brand":"Reda Amalou","offers":[{"title":"200x300","offer_id":45907372998934,"sku":"02342-2030-NOBL","price":1950.0,"currency_code":"EUR","in_stock":true},{"title":"250x350","offer_id":45907373064470,"sku":"02342-2535-NOBL","price":2850.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/0691\/3302\/files\/Tapis_fragments_noir_blanc_packshot_BDinverse.png?v=1768583404"},{"product_id":"muse-kaki","title":"Muse Kaki","description":"\u003cp\u003eThe khaki green hand-tufted wool and viscose rug, named Muse, is the result of artistic explorations by renowned architect Reda Amalou. This architect, recognized for his hotel designs and resorts worldwide, including the recent Six Senses in Crans Montana, constantly renews his creativity. He continues his investigations into forms, lines, and color palettes, bringing enchanting screen prints to life. It is precisely this creative process that inspired Toulemonde Bochart to produce this Muse rug using the hand-tufting technique, available in three distinct color versions. The khaki Muse rug combines deep green wool surfaces with shimmering viscose sections, creating a contrast between matte and glossy. The unconventional shape of this composition further enhances the exclusive and artistic aspect of this rug, whose pattern remains unique.\u003c\/p\u003e","brand":"Reda Amalou","offers":[{"title":"230x350","offer_id":45908993442070,"sku":"02520-2335-KAKI","price":1960.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/0691\/3302\/files\/Tapis_muse_kaki_packshot_BD.png?v=1771326396"},{"product_id":"muse-rouge","title":"Muse Red","description":"\u003cp\u003eThe Muse rug, the fruit of the artistic research of Reda Amalou, a renowned architect known for his hotel projects around the world, such as the recent Six Senses in Crans Montana, adorned by Toulemonde Bochart, is the result of a continuous creative process. Amalou relentlessly explores captivating shapes, lines, and colors through fascinating screen prints. Toulemonde Bochart was inspired by this work to produce a magnificent hand-tufted wool rug available in three color versions. The \"opera\" Muse rug plays on the contrast between deep red tones and optical white, all made of wool. The unique shape of this composition reinforces the exclusivity and artistic aspect of this remarkably designed rug.\u003c\/p\u003e","brand":"Reda Amalou","offers":[{"title":"230x350","offer_id":45908994097430,"sku":"02520-2335-OPER","price":1960.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/0691\/3302\/files\/Tapis_muse_rouge_packshot_BD.png?v=1771326375"},{"product_id":"ammonite-abysse","title":"Ammonite Abyss","description":"\u003cp\u003e \u003cstrong\u003eThe Ammonite Abysse\u003c\/strong\u003e , an exclusive creation by Reda Amalou for Toulemonde Bochart, reveals a composition with masterful curves. This \u003cstrong\u003eblue hand-tufted wool rug\u003c\/strong\u003e perfectly illustrates the meeting of contemporary design and exceptional craftsmanship.\u003c\/p\u003e\n\u003cp\u003e The composition, of rare sophistication, unfolds in successive, meticulously crafted waves. The hatching, executed with remarkable precision, creates a striking sense of depth. The deep blue tones, evoking the depths of the ocean, are expressed in a subtle gradient that captures and diffuses the light with natural elegance.\u003c\/p\u003e  \u003cp\u003eThe hand-tufting technique, made from pure New Zealand wool, gives this piece an exceptional density of 6.5 kg\/m². This noble material, selected for its superior qualities, ensures optimal resilience while preserving an incomparable silky feel. The natural fibers also guarantee excellent durability over time and appreciable acoustic properties.\u003c\/p\u003e\n\u003cp\u003e The generous dimensions of the Ammonite allow for elegant structuring of spaces. In a contemporary living room or reception area, this rug becomes a major architectural element that anchors the composition while maintaining visual fluidity. Its marine tones harmonize naturally with noble materials such as brushed oak, gray marble, or patinated brass.\u003c\/p\u003e  \u003cp\u003eThis exclusive creation showcases Toulemonde Bochart's expertise in the art of contemporary rugs. Each piece, the result of meticulous handwork, bears the hallmark of excellent craftsmanship. Reda Amalou's signature is evident in every detail, from the flowing curves to the subtle color transitions, creating an exceptional piece that transcends trends.\u003c\/p\u003e","brand":"Reda Amalou","offers":[{"title":"200x300","offer_id":54889590915448,"sku":"02667-2030-ABYS","price":1592.0,"currency_code":"EUR","in_stock":true},{"title":"250x350","offer_id":54889590948216,"sku":"02667-2535-ABYS","price":2392.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/0691\/3302\/files\/ammonite-abysse-packshot.jpg?v=1739541398"},{"product_id":"ammonite-ocre","title":"Ochre Ammonite","description":"\u003cp\u003e \u003cstrong\u003eAmmonite Ochre\u003c\/strong\u003e , Reda Amalou's signature creation for Toulemonde Bochart, embodies the excellence of contemporary design. This \u003cstrong\u003ehand-tufted ochre wool rug\u003c\/strong\u003e reveals a composition with flowing curves, where technical mastery meets pure elegance.\u003c\/p\u003e\n\u003cp\u003e The graphic composition is inspired by the finest Italian brocades, with its meticulously crafted undulating lines. The hatching, executed with remarkable precision, creates a natural movement that enlivens the space. The ochre tones, declined in subtle gradients, capture the light and diffuse a solar warmth throughout the interior.\u003c\/p\u003e  \u003cp\u003eThe hand-tufting technique, made from selected New Zealand wool, gives this piece an optimal density of 6.5 kg\/m². This noble material, chosen for its exceptional qualities, ensures remarkable resistance to frequent passages while retaining its characteristic softness. The natural fibers also guarantee excellent thermal regulation and appreciable acoustic properties.\u003c\/p\u003e\n\u003cp\u003e The studied proportions of Ammonite allow for elegant structuring of living spaces. In a contemporary living room or reception area, this rug becomes an architectural element that anchors the composition while preserving visual fluidity. Its warm tones harmonize naturally with precious woods, gilded marble, or brushed bronze.\u003c\/p\u003e  \u003cp\u003eThis exclusive creation is a testament to Toulemonde Bochart's commitment to artisanal excellence. Each piece, the result of meticulous handwork, bears the imprint of the house's exceptional craftsmanship. Reda Amalou's signature is evident in every detail, from the masterful curves to the subtle color transitions, creating a timeless piece that transcends fashion.\u003c\/p\u003e","brand":"Reda Amalou","offers":[{"title":"200x300","offer_id":54889590980984,"sku":"02667-2030-OCRE","price":1194.0,"currency_code":"EUR","in_stock":false},{"title":"250x350","offer_id":54889591013752,"sku":"02667-2535-OCRE","price":1794.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/0691\/3302\/files\/ammonite-ocre-packshot.jpg?v=1739541544"},{"product_id":"fragment-beige","title":"Fragment","description":"\u003cp class=\"MsoNormal\"\u003eWith its free-form contours and mineral hues, Fragment evokes an imprint, a fluid gesture captured in matter. The design, conceived by architect Réda Amalou, asserts itself without rigidity, in an organic and enveloping composition.\u003c\/p\u003e","brand":"Reda Amalou","offers":[{"title":"200x300","offer_id":55416157012344,"sku":"02342-2030-BEIG","price":1950.0,"currency_code":"EUR","in_stock":true},{"title":"250x350","offer_id":55416157045112,"sku":"02342-2535-BEIG","price":2850.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/0691\/3302\/files\/Tapis_fragment_beige_packshot_bd.png?v=1768583094"},{"product_id":"amalgame-beige","title":"Amalgam","description":"\u003cp class=\"MsoNormal\"\u003eA soft and graphic composition by Réda Amalou, with free and delineated forms. The beige version highlights the balance of the design and the delicacy of the lines, creating a subtle abstraction that interacts with the material and space.\u003c\/p\u003e","brand":"Reda Amalou","offers":[{"title":"200x300","offer_id":55416157077880,"sku":"02540-2030-BEIG","price":1950.0,"currency_code":"EUR","in_stock":true},{"title":"250x350","offer_id":55416157110648,"sku":"02540-2535-BEIG","price":2850.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/0691\/3302\/files\/Tapis_Amalgame_beige_packshot_BD.jpg?v=1768335871"},{"product_id":"amalgame-ecru","title":"Amalgame","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:c0652704-65d6-4d11-a098-b857c9eccf0e-12\" data-testid=\"conversation-turn-26\" data-scroll-anchor=\"true\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"b9d894a5-0c4a-4ee8-b03c-ebefc9272383\" dir=\"auto\" data-message-model-slug=\"gpt-5-3-mini\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"239\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eA soft, graphic composition by Réda Amalou, with free-flowing, drawn forms. In ecru, the pattern gains brightness and lightness, revealing a more airy abstraction, where light highlights the relationship between the design and the texture.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"z-0 flex min-h-[46px] justify-start\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\n\u003cdiv class=\"text-center\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","brand":"Reda Amalou","offers":[{"title":"200x300","offer_id":55416157143416,"sku":"02540-2030-ECRU","price":1950.0,"currency_code":"EUR","in_stock":true},{"title":"250x350","offer_id":55416157176184,"sku":"02540-2535-ECRU","price":2850.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/0691\/3302\/files\/Tapis_Amalgame_ecru_packshot_BD.jpg?v=1768335724"},{"product_id":"muse-beige","title":"Muse","description":"\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003eThe hand-tufted wool and viscose beige rug, named Muse, is the result of the artistic explorations of renowned architect Reda Amalou. This architect, known for his hotel and resort projects worldwide, including the recent Six Senses in Crans Montana, constantly regenerates his creativity. He continues his investigations into forms, lines, and color palettes, bringing enchanting screen prints to life. It is precisely this creative process that inspired Toulemonde Bochart to produce this Muse rug using the hand-tufting technique, available in three distinct color versions. In this new softened version, the Muse rug designed by Réda Amalou becomes a subtle interior landscape. Its organic forms and beige nuances play with light and textures to compose a soft and graphic work of art. \u003c\/p\u003e","brand":"Reda Amalou","offers":[{"title":"200x300","offer_id":55455839093112,"sku":"02520-2030-BEIG","price":1850.0,"currency_code":"EUR","in_stock":true},{"title":"230x350","offer_id":55455839125880,"sku":"02520-2335-BEIG","price":2450.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/0691\/3302\/files\/Tapis_muse_beige_packshot_BD.png?v=1771422077"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/0691\/3302\/collections\/Reda_Amalou.png?v=1757594588","url":"https:\/\/toulemondebochart.com\/en-bw\/collections\/reda-amalou.oembed","provider":"Toulemonde Bochart","version":"1.0","type":"link"}